Colophon

How this thing is made.

We're a commercial real estate publication run out of a small team, on cheap infrastructure, with strong opinions about typography. This page is the receipts.

Type

  • Display: Fraunces by Undercase
  • Body: Inter by Rasmus Andersson
  • Mono: JetBrains Mono

Palette

  • Paper: #f7f3ea
  • Ink: #141210
  • Forest (accent): #1f5a3a
  • Saffron (CTA): #f5c44a

Stack

  • Astro · Tailwind CSS
  • Cloudflare Pages · Cloudflare DNS
  • Beehiiv (newsletter)
  • Hand-rolled love

Principles

  • Clarity over cleverness
  • Primary sources over pull quotes
  • Useful first, funny second
  • No stock photography, ever

Photography

Photography across The Upleg is sourced from Unsplash and used under the Unsplash License. Credits:

  • Home aerial — Anthony Rosset via Unsplash
  • Guide heroes — NNN (retail), Cap Rates (office), DSTs & News (skyline), Multifamily, Industrial (warehouse), Self-Storage — each sourced from Unsplash contributors

Thanks

To every broker, QI, lender, and owner-operator who's walked us through a deal. To the readers who hit reply. And to the 10-year, whose unpredictable mood is the reason any of this is interesting.