For CRE Brokers
A weekly briefing your clients will actually thank you for forwarding.
One email, Tuesday morning. Featured Deal with real buy/pass take, Deal Grid across asset classes, one off-market Pocket Listing, and a market note under 200 words. No webinar. No course. Written by a fellow working broker, not a content team.
Free. Unsubscribe any time. We don't share your email with sponsors.
Why brokers read The Upleg
Three things that make it forwardable.
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01 · Deal flow that's already filtered
5–7 deals per issue across NNN, industrial, multifamily, and the occasional weird one. Tenant, cap rate, basis, link — scannable in 60 seconds.
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02 · Analysis your clients can read
The Featured Deal section is written as buy/pass commentary — tenant credit, lease structure, basis math. Easy to forward to a 1031 client with "read this before our call."
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03 · One off-market deal per week
Actual pocket listings from the network. Not "call me for pricing." Actually off-market. First-look for subscribers, occasionally co-broke'd.
What to share with your clients
A library of client-shareable resources.
The guides, tenant breakdowns, and how-to content on the site are written specifically so you can forward them to a 1031 buyer, a broker friend, or a sponsor who needs a primer. No forms, no paywalls. Just link.
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Client-shareable
The 1031 Buyer's Field Guide
Hand a 1031 buyer this link before their first exchange conversation. Saves you 45 minutes of explaining the 45-day rule.
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Client-shareable
NNN Tenant Analysis (15 tenants)
Walgreens, CVS, Dollar General, O'Reilly, AutoZone, Chick-fil-A — cap rate band, credit profile, red flags. Forward when a client asks "is this a good Walgreens deal?"
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Client-shareable
1031 by State (all 50)
State-specific 1031 rules including California, Massachusetts, Montana, and Oregon clawback regimes. Useful when a client is exchanging across state lines.
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Client-shareable
1031 Timeline Calculator
Enter the downleg close date; get day 45 and day 180 with checkpoint reminders. Save as bookmark for every client call.
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Client-shareable
CRE Terms Glossary (132 terms)
Cap rate, NOI, DSCR, QI, boot, step-up, MACRS, cost seg — plainly defined. Link when a first-time CRE buyer asks what something means.
Advertising / co-broker
Sponsor a weekly issue or feature a deal.
If you want to put a listing in front of qualified 1031 buyers and fellow brokers, we feature select deals in the Deal Grid — always disclosed as paid. Or sponsor a full issue. Newsletter sponsorship details →
Submit a tip or pocket listing
We take pocket listings from the network.
If you have an off-market deal worth getting in front of qualified buyers, send it our way. Source protection is standard; attribution handled however you prefer. Submit a tip →
The Upleg Weekly
Get the weekly. Forward it. Reply if you want to talk.
One weekly email. Snarky CRE takes, the occasional cap rate, unsubscribe anytime.